Investing in our Region

The agriculture sector, encompassing aquaculture and horticulture is the highest contributing sector to the Murrindindi Shire economy. The region presently boasts a well established, high quality output of 388M (24%), a testament to the Shire's excellent suitability with highly productive land, favourable climate and optimal conditions for freshwater fish farming. This is bolstered by comprehensive infrastructure and land-use planning that safeguards agribusiness against urban encroachment.

The manufacturing and construction industry are key sectors in the Shire contributing a combined output of $497M (28.7%) and 16.7% employment. Murrindindi is home to a diverse array of niche manufacturing businesses including the production and upkeep of houseboats, motor engineering and the creation of modular prefabricated buildings. By bolstering other key business sectors like tourism, agriculture and residential and commercial development, there is a broad spectrum of prospects for the growth of light industrial businesses.

Visitor Economy is an important sector to Murrindindi Shire contributing 12.5% employment in the region. The Shire  holds significant untapped potential in nature-based tourism, with its proximity to Melbourne making it a favoured adventure playground throughout the year.

The region’s diverse offerings, including boutique accommodation, specialty retail, arts and cultural experiences and food and wine options, complement its strong portfolio of nature-based attractions.

Education and training is a fundamental sector within the local economy. In addition to the primary and secondary educational services in the Shire, there's an expanding group of providers that offer outdoor and environmental education, leadership programs, corporate training, adventure activities and school camps.

Outdoor Education is a key component in the region, leveraging its natural features such as rivers, mountains, paths and camping sites to provide educators with the means to offer innovative and distinctive experiences for learners of all ages. Collectively, this sector is a vital contributor to the region's economy by supporting local goods and services.

The Health Care and Social Assistance sector is vital to the community, serving as a fundamental support for improved health and healthy aging within the Murrindindi Shire. Currently, the sector contributes 524 essential service jobs in the Shire.

Murrindindi is an ideal location for aged care and retirement living due to its accessibility, cost-effectiveness, lifestyle and amenities. The local demographics and broader aging population trends are increasing the demand for existing facilities and services, indicating a future need for more aged care, retirement living, allied health and well-being facilities and services.

The Forestry industry within Murrindindi Shire is traditionally made up of two key sectors:

• Native hardwood plantation timber
• Native hardwood and softwood

There is also some growth in the timber processing on the back of local timber production. With the Victorian Forestry Transition away from native timber, the community of Murrindindi Shire are unlocking new and innovative economic opportunities through the Shaping Murrindindi’s Future Project.